Typographica’20 presented in Auckland explores the topography and history of the land Auckland sits on. The combination of gradients, contour lines and patterns creates a mystery for the audience who may be travelling to the event.
Verena Gerlach’s typeface features as the primary typeface for the conference. Adelle Sans represents women throughout type and graphic design.
The color palette is a spectrum, not suggesting any gender showing diversity. Typographica’20’s brand identity shows the print and digital collateral for a campaign leading up to the event in January next year.
